In the new media environment, with the changes in user media habits, China Mobile short videos, as a flourishing news media format and a new information dissemination method, have become an effective way for audiences in the mobile Internet era to use fragmented time to receive information, entertainment and leisure. Among the competitive layout of apps, the short video "recording happy life" has the strongest development potential. In addition to the unique media characteristics given to it by the short video communication method, the content itself plays a particularly important role in the development of the platform. Content is not only a key stage in the short video industry chain, but also important for short video apps to maintain the diversified development trend. The article analyzes the types, characteristics, and business models of "short video" short video content, and puts forward its shortcomings and solutions.
